Decrease Your Bounce Rate Increase Your Free Traffic

If there is one thing search engines hate, it is a high bounce rate. If your bounce rate is too high, Google and other search engines could punish you by decreasing your rank and placement. Decrease your bounce rate and you will be rewarded by the search engines. Better placement means more traffic to your site.

Bounce rate is one of those metrics that is tossed around a lot in the search engines. It’s often talked about in absolutes, but it is better to look at bounce rates subjectively.

If you have a high bounce rate it could indicate a number of things that generally will fall into either one of these two categories.
1. You are acquiring the wrong kind of traffic to your site.
2. You are acquiring the right kind of traffic to your site.

If you are confused by the second one, you aren’t alone. But think about it. If your website provides exactly what the visitor wants or provides a solution to the question the visitor will leave the page quickly. That means you will have a high bounce rate.

You want your visitors to stick around, but you also want them to find what they want. So you need to spread their stay around so that they are checking out more of your site before they leave. This means you want more engaged visitors.

To decrease your bounce rate, you might also
1. Avoid the use of pop-ups
2. Use a navigation setup that is intuitive and contains key items
3. Avoid poor website design
4. Increase the rate at which your pages load
5. Make your site mobile friendly
6. Segment your information
7. Optimize for intent
8. Design information based on your priorities
9. Watch where you place ads
10. Remove distractions
11. Leverage internal searches

Decrease your bounce rate and increase your traffic. It’s worth your time to work on a better bounce rate.

How to Get Traffic Using Images and Infographics

Presently, the average internet user has an attention span of fewer than 30 seconds. You must create and publish quality content for your readers, and in most cases, heavy text content will not be enough to keep your traffic on glued to the site.

According to results from a recent study by 3M, the human mind processes images and infographics 60,000 times faster than text. This creates faster connects with your audience, which then increases the conversion rate of the browsers into subscribers. In another study focusing on tweets, results showed that tweets with images get retweeted 90% more than tweets without images. Over the course of five years, there has been a rise in the number of individuals searching for infographics.

How do such media attract traffic you may be wondering? In this guide, we will explore the various ways that images and infographics get traffic to your site.

Higher Social Media Rotation
Analysis from different social media platforms shows that traditional text posts get roughly 75 reactions while posts with images and infographics get over 600 reactions a minute. People are also more likely to share your images and infographics, which translates to more traffic for your site.

More Visibility through Web Search Results
The biggest source of traffic for many sites is through web searches. Presently, search engine ranking algorithms now favor content that has relevant images and infographics breaking up the text content. There are higher possibilities that users will come across your infographic while doing their research. Internet users also searching for images will also come across your infographic, and if it is relevant, they will end up on your site.

Attention Grabbing
The average site visit lasts less than a minute, and it is crucial to dazzle the reader with valuable content otherwise, they will move on to the next site. Infographics and images have the power to impress the reader, and they end up spending more time on your site to check out other content you have on your site or bookmark it for reading later.

Conclusion
As much as images and infographics can attract more traffic and keep them engaged; refrain from using heavyweight images and infographics. The consequence is that your site will take too long to load and the user will not wait. However, since there is a high number of content marketers using infographics; go a step further and make your infographics and images interactive by adding videos or clickable links.

Use Social Media to Increase Your Free Traffic

Social media is often overlooked as a method to create an increase in your free traffic. Yet it is significant and can ensure that you have a presence that is solid and that your site is viewed by many.

When you post content that is compelling it won’t take long to build a loyal following and that following is going to share with others and they will share with others and so on it goes and soon you’ll see a significant increase in your site traffic and it will not have cost you anything. There are a number of ways you can achieve this.

#1 Create a Facebook page to promote your website. This is a great way to share informative posts and send your visitors to your site for more related content. Post regularly and always make sure your posts have value and are not just advertising for your site.

#2 Twitter is a great way to let followers know that you have added new content or articles to your site. It’s also a great way to build new followers who in turn will take the time to visit your site if you have something of interest/value to offer. Make sure you link your Twitter feed to your website and your Facebook feed to your Twitter account.

#3 Tumblr is a social networking site that is often overlooked and yet it is a great tool for bringing free traffic to your site. It is a blogging service that lets you link easily to the content on your site. It is also different in format than most blogging sites in that the sharing of content is done easily and provides a great way to grow your followers.

#4 Pinterest is image-based social networking. It began as a place to exchange recipes and crafts but has grown into a site with numerous categories and it is one of the fastest growing social networking sites on the internet.

 

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